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Legal Marketing and E-Lawyering Resources for Law Firms
Legal Markiting Infomation For Las Vegas
Legal advertising is advertising by lawyers (attorneys-at-law) and law firms.
Legal marketing is a broader term referring to advertising and other practices, such as client relations and public relations.
There is no standard definition of what constitutes legal advertising, or marketing. There is no definition for it in Ballentine's Law Dictionary, nor on nolo.com. Law firms, like other businesses, now engage in online advertising, which may include online attorney-client matching.
Certain marketing practices, are considered illegal, and many others may be considered violations of legal ethics. Shock advertising, for example, would be considered unethical. Barratry ("ambulance chaser") is the illegal solicitation of potential clients
The first major case law decision on legal advertising is the Supreme Court ruling in Bates v. Arizona State Bar 433 U.S. 350 (1977).
The New York and Florida court systems proposed several restrictions on advertising in 2006 and 2007.[1] The N.Y. proposals, in particular, generated much controversy.[2] In 2005, New York State Bar Association President Vincent Buzard appointed a Task Force on Lawyer Advertising, chaired by Bernice K. Leber, to make proposals for consideration by NYSBA and the New York courts. [3]
The new rules for New York were effective on February 1, 2007. [4] For the first time, the New York Legal system defined legal advertising, as:
"any public or private communication made on or behalf of a lawyer or law firm about that lawyer or law firm's services, the primary purpose of which is for the retention of the lawyer or law firm."[5] The new rule specifically exempts communications to existing clients or other lawyers. [6] Publicity is, for the first time, also included as a synonym of advertising.[7] The newly revised rules now allow advertising about a lawyer's publications and "bona fide professional ratings". [8] There are certain special rules for email advertising, prohibiting spam.[9]
The 2007 rules stated that advertising must not include a number of prohibited marketing devices:
The new Florida rules, and similar rules in Louisiana, have also been challenged by Public Citizen.
Examples of legal notices includes certain public notice provisions (relating to pending government actions and meetings, especially about zoning), as well as advertisements seeking owners of unclaimed property, missing heirs, "deadbeat" parents, and potential class action plaintiffs.
Legal advertising is advertising by lawyers (attorneys-at-law) and law firms.
Legal marketing is a broader term referring to advertising and other practices, such as client relations and public relations.
There is no standard definition of what constitutes legal advertising, or marketing. There is no definition for it in Ballentine's Law Dictionary, nor on nolo.com. Law firms, like other businesses, now engage in online advertising, which may include online attorney-client matching.
Certain marketing practices, are considered illegal, and many others may be considered violations of legal ethics. Shock advertising, for example, would be considered unethical. Barratry ("ambulance chaser") is the illegal solicitation of potential clients
The first major case law decision on legal advertising is the Supreme Court ruling in Bates v. Arizona State Bar 433 U.S. 350 (1977).
The New York and Florida court systems proposed several restrictions on advertising in 2006 and 2007.[1] The N.Y. proposals, in particular, generated much controversy.[2] In 2005, New York State Bar Association President Vincent Buzard appointed a Task Force on Lawyer Advertising, chaired by Bernice K. Leber, to make proposals for consideration by NYSBA and the New York courts. [3]
The new rules for New York were effective on February 1, 2007. [4] For the first time, the New York Legal system defined legal advertising, as:
"any public or private communication made on or behalf of a lawyer or law firm about that lawyer or law firm's services, the primary purpose of which is for the retention of the lawyer or law firm."[5] The new rule specifically exempts communications to existing clients or other lawyers. [6] Publicity is, for the first time, also included as a synonym of advertising.[7] The newly revised rules now allow advertising about a lawyer's publications and "bona fide professional ratings". [8] There are certain special rules for email advertising, prohibiting spam.[9]
The 2007 rules stated that advertising must not include a number of prohibited marketing devices:
- Certain endorsements or testimonials from a former client
- Portrayal of judges
- Paid, undisclosed payment of testimonials
- Portrayal of a judge, or fictitious lawyer or law firm
- Use of actors or fictionalized persons
- Irrelevant characteristics of the lawyers
- Ads that resemble legal documents
- Certain limits on soliciting new clients for 30 days after a tort
- Certain other limits on communications with non-clients
- Use of a nickname or moniker.[10]
The new Florida rules, and similar rules in Louisiana, have also been challenged by Public Citizen.
[edit] Legal notices
Legal advertising can also, less commonly, refer to the legal notices, which are certain notices legally required to appear in circulating publications; they often appear in classified advertising sections of newspapers. [7]Examples of legal notices includes certain public notice provisions (relating to pending government actions and meetings, especially about zoning), as well as advertisements seeking owners of unclaimed property, missing heirs, "deadbeat" parents, and potential class action plaintiffs.
- Above the Law - This blog refers to itself as a "legal tabloid" and offers amusing commentary on the latest in law.
- American Constitution Society - Also known as the ACS, this covers a wide variety of topics related to law and policy.
- The BLT: The Blog of Legal Times - This is a group blog that discusses law and lobbying in Washington, D.C.
- beSpacific - Offers the latest news in law and technology.
- Blawg Review - This is a blog carnival, featuring many different law blogs in one. Here, you will find a wide range of subjects, as well as a handy guide to promising new blawgs.
- Law and More - Written by Jane Genova, a writer with a passion for legal issues.
- Legal Juice - This hilarious site offers the latest in odd legal news.
- Overlawyered - Here, the bloggers cover topics related to tort reform and the general state of the U.S. legal system.
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http://blogs.wsj.com/law/- Adjunct Law Prof Blog -
- ADR Prof Blog -
- Banking Law Prof Blog-
- Doing Justice -
- Is That Legal? -
- InstaPundit -
- Lessig -
- Mass Tort Litigation Blog -
- madisonian.net -
- Professor Bainbridge -
- Sentencing Law and Policy -
- Split Circuits -
- - TaxProf Blog -
- The Volokh Conspiracy
- Legal Marketing Association
- Legal Marketing Italia
- Legal Marketing Magazine
- Streamlined Legal - An eLawyering web marketing service
- eJustice Legal Marketing
- http://www.e-lawyering.com - Legal Marketing and E-Lawyering Resources for Law Firms
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